Boomer Women Defying Stereotypes

Boomer women are in the prime of their lives and the healthiest, wealthiest, best-educated generation in history. Defying the stereotype of increasing marginalization as they age,  a new study confirmed that not only are their networks growing, they are growing online.

The VibrantNation.com study of 1,000 Boomer women with household income greater than $75,000 showed:

  --  The personal networks of women 50+ are large and growing.
  --  They are in personal contact with at least 46 people each month.
  --  65% share information online with others in their network.
  --  They are comfortable relying on referrals from strangers online if the
      source is knowledgeable/experienced. They rely on references on
      websites like Amazon.com (70%), eBay.com (54%) and TripAdvisor (27%).
  --  Vibrant Women are open to trying new brands and experiences, and are
      motivated to make particular purchase of goods and services by a
      variety of psycho-social factors including:
      --  Financial status (even with the recession, Vibrant Women continue
          to have discretionary income)
      --  Life stage transitions (such as the last child leaving home,
          starting a business, losing a parent or spouse)
      --  Physical changes (menopause, aging, surviving breast cancer)
      --  New family roles (grandparent, caregiver)
      --  Social Awareness  (travel and volunteer-work)