Healthy

Habits

In a recent survey of 974 U.S. health club members, more than 10% reported that safe, onsite childcare options were the #1 factor in their decision to join that particular location.

The study found that 31% of consumers still rank cost of membership as the #1 factor when deciding which club to join. “As with many consumer decisions these days, people are voting with their wallets. While they are willing to pay for conveniences and amenities, if a club cannot distinguish itself from its competitors, it still comes down to price.

Other factors in the buying decision included location (25%); club amenities (14%); membership-type options (8%); and hours of operation (7%).