Life After Boomers
As boomers begin to move toward life after work also known as retirement it is a smart thing for the world to start looking at the next generation. And tht’s just what several cities around the US are starting to do. Forward-thinking city leaders and economic developers are romancing young workers more and more. As their Baby Boomers retire, the next generation better be there to fill the void.
From coast to coast, cities, large and small, are vying to become the “in” place to be for fresh college grads. Over the last 10 years, only 14 urban areas across the United States saw increases in this segment of workers. Those cities are Las Vegas; Nevada, Austin, Texas; Phoenix; Arizona, Atlanta, Georgia,; Raleigh-Durham, and Charlotte, North Carolina; Salt Lake City, Utah, Portland, Oregon, Denver, Colorado, Orlando, Florida, Nashville, Tennessee,; Dallas-Fort Worth, Texas, Miami-Fort Lauderdale, Florida, and Greensboro-Winston Salem, North Carolina. A just-released study from the Segmentation Company, a division of the market research firm Yankelovich reports that 65 percent of 1,000 respondents aged 24 to 35 said they preferred to “look for a job in the place that I would like to live,” rather than “look for the best job I can find; the place where it is located is secondary.”
The most popular qualities of a city (78 percent) were tidiness and attractiveness; the characteristic “will allow me to lead the life I want to lead” was a close second (77 percent). Young jobseekers want the cities they live in to be safe, clean, and green.
Ms. Jensen is a leading advocate for families and children and was the founder and president of ACES, The Association for Children for Enforcement of Support.
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