WalMart Coupons and Price Roll Backs

Ccoupon distribution increased 10% by US business in 2005. Coupon distribution now stands at 323 billion coupons, nearly a 30 billion coupon increase versus 2004. About 88% of these coupons were distributed via Sunday newspapers.

"The very fact that brands put an extra $37 billion in coupon savings on the table proves that they're seeing the value in this type of promotion," said CMS's Director of Marketing, Matthew Tilley. "They're obviously counting on and getting advertising value, retail support and direct sales improvements. Otherwise, we'd see them cutting back."