Are Your Kids Choosing the Grocery Brands You Buy?
As parents you might prepare the grocery list, but it’s likely your kids are choosing the grocery brands. Even though children have no income, they have power over household grocery brand and decisions due to marketing to children.
In the report Kids Food and Beverage Market in the U.S., 8th Edition, survey data showed that:
- More than a quarter of parents (26%) learn about a new product as a request from their child.
- Kids aged 6+ in particular wield a considerable amount of purchasing power
- Brand loyalty is nurtured in children even younger.
Marketing to Children
“Children under age six are just as important to marketers as older children are because life-long dietary habits are established during this time period and brand loyalty begins,” says David Sprinkle, research director, Packaged Facts.
Most likely the items that you choose to put in your grocery carts come from:
- Brands or products are recognizable to the children
- Healthiest and most nutritious for their children
- Foods kids themselves enjoy eating
- Recommendations by parents’ peers either directly or through social media and online reviews.
The importance of healthy food for kids can’t be understated. According to the “Shopping for Health 2016” report from the Food Marketing Institute and Rodale, a product’s healthfulness for children influences 91% of parents’ food choices.
In the Packaged Facts report, it found that 46% of parents consider nutritional value of a food item as the main reason for a particular selection. Packaged Facts also found in the report, healthy innovation is emerging within every segment of the kids food market, even among categories not typically associated with health, like sweet and salty snacks.
Eliminating or reducing unhealthful ingredients will find a strong following of parents with kids aged 6-11. Likewise. The hidden veggie trend is most important to Millennial parents
For more information on Kids Food and Beverage Market in the U.S., 8th Edition report visit: www.packagedfacts.com.
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