Super Bowl XLVI: Giants vs. Patriots
By Kelly Croslis
The New York Giants and New England Patriots will face each one another, February 5th, 2012, in Indianapolis, Indiana’s Lucas Oil stadium for Super Bowl XLVI. Super bowl Sunday has become a de facto national holiday in recent years, holding the distinction of being the 2nd largest day of food consumption; Thanksgiving holds the number one spot.
The New York Giants and New England Patriots have earned the honor to playing in this year’s super bowl game. The Giants, enter the post-season game with a 12-3 record and are considered 3-point underdogs against the Patriots. Their ticket to the super bowl came on a 31-yard field goal in overtime to the San Francisco 49ers. This will be the Giants fifth super bowl appearance, the last time they entered the big game; they also faced the New England Patriots, beating them to end their chance for a perfect season. (The Patriots had an 18-0 record going into the super bowl that year) The New England Patriots will start in their 7th Super Bowl; thanks to a last minute missed field goal by the Baltimore Raven’s kicker.
While fans are happy to see their favorite team make it to the big game, it is the commercials that have become to true topic of conversation in recent years. With the popularity of these short ads has grown so has the price tag. A 30-second spot during the game is the most expensive because of the level of exposure that will be given. In the same way, in the early days of the game marching bands from local high schools and colleges entertained at half time. As the game has grown in popularity, music acts began to take the center stage in order to game exposure for themselves. For this reason, half time during the super bowl is set at 30minutes in contrast to the normal 15 minutes during the regular season and play offs.
As technology becomes the forefront of our lives, for the first time the Super Bowl and pro bowl will be streamed online and to Verizon customers with the NFL mobile app on their phone. The game will be seen on both the NFL and NBC websites and include additional camera angles, in game highlights and live stats, along with replays of the much-anticipated commercials. For the past four seasons, the NFL has streamed Sunday night football and has seen no drop in traditional users, and has noted that many use the ability to watch the games on line as a way to supplement the game itself.
The Super Bowl has become more than a football game; it is an event to be seen and experienced. As fans arrive in Indianapolis this week, they will seek out fun activities and souvenirs. Merchants are coming to Super Bowl Village in high style. Tiffany & Col, Macy’s, Sak’s 5th Ave, and Carson’s furs will set up shop in various venues, offering more than simply souvenirs. For those looking for a memento of the game, they will be available but are more likely to have a Super Bowl logo in contrast to a specific team logo. This way of thinking caters to those who come to the event for the experience itself, not necessarily for the game.
Will the Giants once again send the Patriots home without the trophy, or will the Patriots be seeking revenge for the game only three years ago? Tune in February 5th to see the drama unfold.About the Author: Kelly S. Croslis is a sports enthusiast, freelance writer and stay-at-home mom to 3 active teenage girls. She uses much of what she learned and experienced in her 20 years of military life and raising her girls. Kelly is a columnist for several online magazines and freelances for her local newspaper. She lives with her husband and 3 girls in Pennsylvania.