United Through Reading 40 Million Stories for Military Family Kids Campaign
More than 100,000 military parents are deployed each year, leaving nearly a quarter million children at home. Taking into account that a conservative deployment is six months long, each of these military children will experience approximately 180 nights without their deployed parent home for a bedtime story. For military families that totals 40 million missed stories every year.
This is why national nonprofit, United Through Reading (UTR), today announced the launch of their 40 Million Stories campaign which aims to ensure that every military child has the opportunity to receive a bedtime story each night, even when their parent is deployed. UTR’s goal is to continue their work to bridge that 40 million story gap, starting with delivering 10 million stories in 2017.
UTR’s mission to connect military families through the read-aloud experience on video allows military parents to send many of those stories to be enjoyed by their children at home. Last year, military children were able to enjoy more than eight million stories with the help of UTR. But there are still millions of stories to save.
Through the 40 Million Stories campaign, UTR will continue its mission to reduce the stress and anxiety in military children caused by separation; build strong military families through positive parenting by creating storytime routines; encourage literacy development and learning readiness in military children; and promote wellness for service members and military children.
“Family connections are so important, especially when a parent is deployed” said Sally Ann Zoll, Ed.D., CEO of United Through Reading. “Our work allows military parents to nurture and encourage their children’s literacy skills while helping families maintain an emotional bond during the periods of separation, all through a critical shared reading experience.”
Reader’s Digest Foundation is the Founding Sponsor of the 40 Million Stories campaign with a grant of $500,000 over two years to support UTR’s effort to bring 10 million stories home for military families in 2017, and even more stories in 2018.
“There is nothing quite as special as the deep and everlasting bond that forms when a parent reads to his or her child,” says Bonnie Kintzer, President and CEO of Trusted Media Brands and Director and Chairman of Reader’s Digest Foundation. “We feel privileged to partner with United Through Reading to support the 40 Million Stories Campaign and its goal to give all military families the chance to maintain that bond while deployed parents serve our country around the globe.”
For more information on United Through Reading or on the 40 Million Stories campaign, please visit 40millionstories.org